Google Places.
Google Places is a product of Google’s ever growing need to supply relevant information to their users. Google places is linked to Google Maps so that customers can search and find local business information when looking for a product or service. Google places optimisation can guarantee that your company is the one that they find when searching for your service in the local area.
Google Places allows businesses to create a profile where you can give users more information about your services or products. Here, users can contact you directly via your phone number or email address, or visit your website. You can upload images and videos to give a personal feel to your listing and to encourage people to visit your location.
Google places also offers companies the option of adding coupons and offers to your customers in an attempt to encourage a purchase.
Google places listings have only recently been placed within the organic search results where you can appear on the first page for extremely competitive search terms. 1 in 5 searches within Google are looking for a local service so this new change has opened up a huge amount of opportunity for small and large businesses.
Search Engine Optimisation (SEO)Leicester Services.
"At SEO Leicester we know that creating a quality profile of back links from respected sites is the key to convincing Google that a site should be top in the searches"
Our Leicester SEO company process involves meeting with clients to ensure that a targeted plan of action is sought before commencing the search engine optimisation campaign of your company in Leicester. Search engine optimisation is what we specialise in: preparing your website for the highest rankings, and then making sure it fulfills it's potential. This involves identifying the best search terms for your business and then ensuring that your site is relevant for these terms in the eyes of Google, Bing and Yahoo. Once the site is fully optimised we then begin the most important part of our Leicester SEO services: generating back links from other sites.
At SEO Leicester we know that creating a quality profile of back links from respected sites is the key to convincing Google that a site should be top in the searches. We grow links organically by creating a network of niche relevant pages and websites linking back to yours. The search engines look for sites with similar content linking to you. Therefore if you sell cars we will use contacts with websites within the automotive industries where we can place a link; we also create our own web pages to provide niche relevant links.
Our approach is quality over quantity. Many Leicester SEO companies will use forms of link building which are known as "Blackhat". For example purchasing many paid links on blogs. This is a big no-no and got one of the USA's biggest retailers in big trouble recently. Other Leicester SEO companies will use spam techniques such as posting many thousands of forum profile links or blog comments. Again this is unethical SEO and can raise alarm bells with the search engines. We build links from high ranking websites. The key is to keep things organic by having a back linking profile which is varied and natural. The search engines are interested in quality relevant sites linking to each other, so at SEO Leicester we concentrate on finding quality links rather than thousands of low ranking irrelevant links. We have many years experience in link building which means we know exactly what to do and when to do it. We use sophisticated software programs to aid us with analysis, on site optimisation and efficient link building. We understand that natural link building is important to ensure solid rankings. We combine this with efficiency to provide a service that gives maximum value in terms of ROI (return on investment).
"We have many years experience in link building which means we know exactly what to do and when to do it"
Our clients do not just benefit from quality back linking. We analyze all potential search phrases before beginning a campaign to ensure that your business gets the top results for the most profitable, high traffic keywords. We also advise on and provide many other ways to boost traffic and increase your website ranking. These include video marketing, social book marking, press releases and more. Your relationship with SEO Leicester will be a personal one with face to face contact.
How fast can results be seen and do you guarantee 1st position?
Getting a site to the top is not an exact science and there is no way to guarantee results, except for the very low competition search terms. When we do the initial analysis of your site we may give you estimates that are usually very accurate. Most sites reach our first ranking goal in approximately 3-4 weeks. We usually then make a secondary prediction which is usually reached in around 2 months. Beating well established sites for difficult search terms can sometimes take a while, hence this staggered rankings prediction.
The reason for this is that it takes time for Google to find and index all the links, but more importantly we don't build them too quickly. This goes back to our method of creating a link profile which appears natural. A good consistent flow is much more organic than a quick injection of many links. The goal is to give Google and other search engines exactly what they want: highly relevant sites for search terms, good on-site optimisation and a great online presence (off-site optimisation through link building).
How much does the service cost?
Our team of dedicated individuals will create you a competitive quote for a budget that is right for you. We will plan your campaign to give great returns on investment and aim to make our costs to be a fraction of the profits that our clients enjoy. We don't just try to get your chosen search phrase high on Google. We will also advise on a marketing strategy and how to maximize conversions. This is all part our consultation process and you will find that our hands on approach is transparent and very helpful in maximizing ROI.
You will then meet with our SEO specialist who will present you with our recommendations. This will include reports, a proposal and recommendations for a short and long term strategy.
What proof do we get of the work done?
SEO Leicester is a transparent service. We are happy to explain what we do and explain the work carried out. We provide detailed reporting and keep you in the loop. More importantly, if we reach any limits on your targeted key phrases we will continue building links to new and relevant search terms.
Why should we choose SEO Leicester instead of other search engine optimisation services in Leicester?
Our price point is realistic and highly competitive. We don't hide behind technical details or avoid explaining what we do. Once you're on board you'll have full access to our knowledge of SEO and website promotion.
· We only accept a certain number of clients and provide a personal service. We prefer to meet in person initially, rather than making arrangements through email or over the phone. We promote SEO Leicester in Leicestershire and the East Midlands, so we are always close at hand to plan meetings marketing strategies.
· SEO Leicester is results driven. We focus on ranking your business for the most profitable search phrases. We specialise in search engine optimisation Leicester.
Social Media Services.
Q. What do people mean when they refer to Social Media?
When we use the term social media we are referring more commonly to websites such as Twitter,Facebook plus Google + and for business more specifically LinkedIn.
People join these networks and create profiles about themselves and share information, photos and videos with their friends or contacts. There are other social media networks and social bookmarking sites such as Digg and Reddit but these four are the most popular and often the starting point for small business marketing.
Q.Why is Social Media so important?
For the simple reason that the way people are communicating online is changing and small business owners need to keep up with this changing trend!
Social Networking websites in the UK now account for 11% of all time spent online! In the past year the average time spent on social networking sites grew from 3 hours per month to 5.5 hours.
It is now one of the essential strategies for building a business online and driving a large amount of traffic to your website.
Just Look At These Facts…
- 79% of all businesses across the world are using at least one form of Social Media and an estimated 20% now use a combination of Twitter, Facebook, You Tube and Blogs!
- A third of adults post at least once a week to social sites.
- 15% of bloggers spend 10 or more hours each week blogging.
- There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week via social network sites.
- More than 700,000 local businesses have active Pages on Facebook.
- Facebook recently announced that they have now reached over 600 million users worldwide with 50% of active users logging on each day. (This would mean at least 175m users every 24 hours that you can advertise to…)
- Twitter now has 75m user accounts and it will soon reach 50 million tweets per day.
- LinkedIn has over 50m members worldwide and Flickr now hosts more than 4bn business images.
-Google+ is the latest social site on the Internet and already boasts over 10 million users
Q. How are Leicester Businesses Using Social Media?
All these social media sites are also being used to drive free traffic to websites, build lists of people within a niche and promote relevant products to them.
Social Media has a number of benefits:
1. Free Traffic – can drive free traffic to your website and create valuable links from authority websites.
2. SEO – Google loves social media sites, due to the interaction and fresh content that is generated by the users.
It now uses activity from social media and your website as part of its ranking algorithm so building an online presence can help your search engine rankings!
3. Online Presence - businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.
4. List Building - By creating a following for your product / business or service on sites such as Twitter and Facebook you are building a list of people in your market / niche who you can promote to.
5. Promoting products/services– to their list of followers that they have built.
6. Viral Marketing /Referrals and Credibility- getting your followers to talk about your products and reaching out to their friends.
Q. What services do we offer for social media promotion and how does it work?
We focus on the 4 main social media websites, Twitter, Facebook,Google+ and Linkedin and build you an online presence, maintain your online presence, build your list of followers and interact with your community.
Creating and maintaining a presence on Social Media sites can be a time consuming process:
- You need to create your accounts on all 4 networks.
- Maintain your accounts.
- Add relevant and up-to-date content.
- Accept friends to grow your list.
- Respond to questions asked.
- Interact with your community.
- Customise your accounts to make the niche / market specific.
- Build a relationship with those who are following you.
- Monitor generated traffic.
- Daily Account Management.
- Create optin boxes.
In addition to this you also need to develop an effective SEO strategy, Video Strategy and manage your campaigns, track your conversion rates and undertake market research for your next product idea !
If all this seems a little daunting SEO Leicester is here to help you
